Everybody

Needs PR

PR, the Metrics Multiplier

If the world doesn't trust you, you won't sell a thing. PR is a tool for you to create and improve your business' credibility. When people hear about you from third party sources they trust, they'll trust you more.

PR is not just about traffic. Improving trust and credibility multiplies the core metrics of your entire business. Media placements (articles, blog posts, TV, radio, or podcast interviews) send bursts of targeted, qualified traffic to your website. Linking to your news coverage on your website improves your conversion rate (on both your website and in your sales pipeline). And more credibility means your customers are more likely to buy more expensive services more often.

An investment in PR is not just about improving your sales and marketing funnels. It impacts the rest of your business as well.

You need credibility to raise investment rounds and get financing from banks. The more credibility you have, the more investors you'll be able to attract, the more you'll be able to raise, and the higher the valuation you can justify.

Credibility also makes it easier to build teams. The best talent wants to work for the best companies. More credibility attracts more high quality talent, and decreases your employee turnover rate.

With an average PR investment of $10,000/mo over a 24-month period, you could generate more than an 11x ROI.

The figures behind this example:

Before PR
After PR
Website Traffic
?
10,000 visits/mo
11,000 visits/mo (+10%)
Sign-Up Rate
?
3%
3.6% (+20%)
Paid Conversation Rate
?
5%
5.5% (+10%)
Average Order Value
?
$299/mo
$328/mo (+10%)
Annual Retention Rate
?
80%
84% (+5%)
Initial Revenue
?
$100,000/mo
Total Revenue Growth After 24 Months
?
~$249,000/mo
~$460,000/mo
Average Monthly Revenue Growth Each Month
?
~$11,000/mo
~$19,000/mo
24-month Cumulative Revenue
~$5,500,000
~$8,500,000
tell your story

So you have pre-game jitters?

Taking the leap with PR can feel like a big gamble.

We get it. It's a critical decision with considerable impact for you, your career, your company, and more. We’re here to make sure your funds are wisely spent.

get started now

We take the risk out of investing in PR.

We give you back control: You set your monthly spend and our model comes with robust money-back guarantees. And you can change or add publicists to your account anytime you want with no additional fees.

Risk-Free Engagements

We make it easy.

Sign up with us and we'll match you with a publicist that has just the right qualifications—whether it be experience, industry background, or media relationships.

find your publicist

We know our stuff.

We've worked with clients in a lot of varied fields, be they small or big and we've secured placement with the most credible outlets locally, nationally and internationally.

who we work with

We offer more.

If earned media, where we create or obtain coverage for clients for free, is our bread and butter, we embrace a broader definition of Public Relations which includes assignments as diverse as influencer campaigns, media monitoring, brand messaging or even crisis communications support.

All of our services

Who We Work With

Companies our publicists helped put on the map
Outlets where our publicists have secured placements

Public Relations Services

  • Manage internal communications
  • Answer media interviews
  • Oversee product launches
  • Identify speaking opportunities
  • Prepare clients for press conferences
  • Secure press placements
  • Manage investor relations
  • Provide media monitoring
  • Support brand messaging
  • Write content for news
  • Act as the company spokesperson
  • Provide media training
  • Manage company reputation
  • Orchestrate PR stunts
  • Design communications campaigns
  • Create brand messaging
  • Write speeches for company leaders
  • Lead crisis management
  • Draft crisis communications
  • Develop media kits
  • Develop brand awareness
  • Devise influencer campaigns
  • Offer copywriting services
  • Manage events
  • Distribute press releases
  • Arrange interviews for company leaders
  • Work with the press
  • Lead PR workshops
  • Deliver speeches
  • Write press releases
  • Write website and social media content
  • Other marketing activities

Get started with Bullpen today

schedule now